Denyse Schmidt. Jo-Ann Fabrics. Yes, ladies (and a few gentlemen), you read correctly.
|This photo was taken from a fellow Etsy seller, with her permission.|
Denyse Schmidt is a very popular designer. And the quality of her fabric is very good. Which is why (and I will say this without shame) I was so surprised to see my computer blowing up with this news that she had designed a line specifically for Jo-Ann Fabric Stores.
(Excuse my French)
This is sure to create some controversy. How will this affect the local stores that carry awesome, high quality, and already beautiful fabrics?
How will Jo-Ann's handle the onslaught of quilters flocking to their stores?
I can tell you right now, the ladies (and, yes, a few gentlemen) at my local Jo-Ann's are lucky to know the difference between cotton and canvas. I'm not, in any way, bad-mouthing their character, personality, etc. But the ladies at my local quilt shop know their stuff, and the service I get at my local store is far better, more personal, and a lot friendlier than the service I've gotten from Jo-Ann's, which is something I value over a good deal.
Not to mention, whenever I've gotten fabric at Jo-Ann's, they stretch the fabric and it always leaves me short of what I asked for, and they cut with scissors so I end up having to cut off at least an inch to make it straight. So I'm over-paying!
So, the question that everyone is asking themselves...
Do I betray my LQS (local quilt shop) and get this beautiful fabric, and risk bad customer service and, quite possibly, not the amount of fabric I want?
How many of you are speeding out to Jo-Ann's to snatch up some of this fabric? I think I might take a trip over there just to see what they have. I'm very wary of buying fabric from my local Jo-Ann's, so I will keep you updated.